In the Fall 2012 Semester, the Haas School of Business provided students with an unparalleled opportunity to interact with industry professionals both inside the classroom and beyond its confines. Students in UGBA 190T: Open Innovations in Business were offered the opportunity for experiential learning through the development of business models that were immediately relevant and applicable to changing business environments by working in tandem with major companies such as Johnson & Johnson, SAP, Mattel, Ericsson, Cisco, Huawei and Standard Chartered Bank.
The goal of the course was to create functional business models of a dynamic nature that leveraged the open innovation mindset and framework set in place by the Garwood Center. The course was a great success, providing both a mutually rewarding experience for students as well as the executives who participated.
The conclusion of the course consisted of student teams competing in pitching their ideas to executives from these firms, with the teams which represented Standard Chartered and Johnson and Johnson tying for the top position. Professor Solomon Darwin, Associate Director for the Program in Open Innovation and the instructor for the course, provided students with a challenging opportunity for learning and growth. The students were excited to take on this challenge and Professor Darwin is eager for the additional creativity and innovation that is expected in the next course to be offered this Fall Semester 2013.