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Companies should continuously invest in addressing the needs of customers and solve pain points that will accelerate demand
How can platforms connect customers, organization, and influence a company?
Co-creating with customers can validate your solution
Amazon’s Open Innovation Journey
In services, customers are not simply the end-user. They are the influencers and co-creators.
If you are able to open up your innovation process, you simultaneously increase your own sphere of possibilities
How Can Dynamic Business Model Frameworks help your company?
How can you assess whether and when secondary innovation markets are likely to impact your industry?
A business model that leverages outside-in and inside-out innovation can improve its innovation process.
If you don’t license your IP, chances are very good that someone else has a very good technology too.