Business Model Creation Leveraging Open Innovation
Project Based Practicum Leveraging Open Innovation, Data Analytics, AI and ESG
Summer Semester 2024 – July 13, 2024 – October 5, 2024
Meet your Instructors
Executive Director, Garwood Center for Corporate Innovation
Topics Taught: Open Innovation for Business Models incorporating ESGs
Executive Director, Fisher Center for Business Analytics
Topics Taught: Data Analytics & Artificial Intelligence
Berkeley Innovation Mentors
Former President and Advisor, Phaidra; Senior Advisor to Garwood Center, Berkeley Haas, USA
Founder & Director of Taiwan Global Angel; Sr. Advisor to the Dean, UC Berkeley Public Health, USA
Senior Executive, Innovation and Go-to-Market Analytics, TE Connectivity, Switzerland
About the Program
This is a fun-filled Project Based Practicum that utilizes creative talents of energetic corporate managers to address innovation challenges within their businesses. Corporate managers work in groups of four with Professors and Mentors (who are current and former C-level executives of global firms) to help structure innovative business model solutions within their firms incorporating AI and ESG initiatives.
This project-driven practicum combines a good mix of class lectures, keynote speeches, and hands-on workshops with interactive discussions guided by assigned mentors over a period of three and a half months. The class lectures are designed to enhance knowledge about various business models and how innovation works to grow their company. Keynote speeches share best practices, strategies, and innovation approaches from top international companies in response to ESG and AI issues. Participants learn from both successful and failed business models to understand why some businesses succeed and some fail. Additionally, the lectures include an entrepreneurship module to benefit participants interested in founding their own innovative companies. This program consists of individual contribution (85%) toward group work in doing Internet research and surveys and collecting information for data analysis and formulation of business models.
1. Prepare executives with practical experience in open innovation consulting to empower local businesses to thrive
2. Create and demonstrate scalable & sustainable business models for struggling businesses as the final deliverable
3. Apply Open Innovation in problem framing and solving through interaction with local & global ecosystem players
4. Empower local businesses to utilize digital technologies and open innovation platforms to access global markets
5. Through the methodology of social innovation to address the challenges and business opportunities of ESG (Environmental, Social, and Governance)
Program Structure & Requirements
The program delivery will be through live online teaching – 18 hours of instruction during the first three weeks and several hours of guest lecturers on special topics.
Program participants will be divided into groups with 5 members (4-6 members with one group leader):
All participants should have good English understanding with one group leader to communicate with mentors.
Each group has a designated mentor and a teacher assistant provided locally by TSISDA.
TAs should get familiar with the Lean startup methodology before the start of the course.
TAs need to learn the Lean startup methodology trained by Dr. Arding Hsu separately.
There will be 10 mentors. Each mentor will spend 1 hour/week with his/her group.
Several other mentors will be on standby to help and assist as and when needed.
The project involves making a case for a new ESG related business model to grow the market:
Group projects are expected to articulate how and why the businesses may need to be created or restructured to enhance revenue generation under the newly proposed model.
Specific instructions & layout of the project with the required deliverables will be provided on the 1st class day.
Group Project Outline will be provided during the first day of the class for preparation of the final project.
- An evidence-based repeatable and scalable ESG business model briefed in the Business Model Canvas with details in the PPT.
The Project Goal:
- Practicing Lean startup methodology through innovative ESG projects to create value for your organization. The goal is to have Participants learn the basics of Lean startup methodology and then use it. to complete the creation and validation of the business models based on their proposed ESG projects.
- Target Group: Undergraduate degree with basic internet research skills with spoken and written English communication skills -students from Business Administration, Economics, Engineering, are most ideal.
- Class Limit: The program is limited to a maximum of 100 students per semester.
- Textbooks: None Required – links to Harvard cases and materials will be provided for optional reading.