One of the primary goals of the Garwood Center for Corporate Innovation is to strengthen its relationship and influence with corporations. In an effort to encourage open innovation, Professor Darwin and the Program in Open Innovation, in collaboration with Zazzle, launched the “Zazzle Open Innovation Million Dollar Challenge”. Participants were asked to come up with the newest and most innovative products that serve to address the issues that exist in the corporate world as well as society. Five finalists were selected from over 1,000 entrants, and the winner was selected by a panel of judges and announced on March 22, 2012, at the Haas School of Business. Professor Darwin is the chair and organizer of the Chief Innovation Officer Roundtable, a prestigious committee at UC Berkeley that works closely with corporations to come up with the latest innovative ideas and business models. Members of the Roundtable believe that engagement with Corporate Innovation Officers helps the institute enhance its programs to be relevant, current, and in alignment with real world scenarios. The Roundtable consists of no more than six to seven invitees.