UGBA 190T

Business Innovation & Business Models

UGBA 190T  has been a very popular  course over past three years. Our students’ innovative solutions were proudly featured in the media and were applauded by the participating executives. The students learn the process of Open Innovation Management. The main objective of the course is to solve a real company’s problem or challenge. Students work in groups of five with Senior Corporate Executives who present their business challenges. The groups tap into both internal and external ideas, generated on ideation platforms, to explore and create innovative business models to deliver products and services. Sourcing of external ideas from a larger and diverse population is preferred to build good business models.

Omar Hatamleh, NASA

Upcoming Event: Berkeley-Haas Chief Innovation Officers Roundtable Chief Guests: Omar Hatamleh Date: April 12, 2019 Time: 10:00am - 1:00pm Location: NASA Ames Research Center (Moffett Blvd, Mountain View, CA 94035) Table Topic:  Open Innovation Workshop on the Future...