UGBA 190TBusiness Innovation & Business Models
UGBA 190T has been a very popular course over past three years. Our students’ innovative solutions were proudly featured in the media and were applauded by the participating executives. The students learn the process of Open Innovation Management. The main objective of the course is to solve a real company’s problem or challenge. Students work in groups of five with Senior Corporate Executives who present their business challenges. The groups tap into both internal and external ideas, generated on ideation platforms, to explore and create innovative business models to deliver products and services. Sourcing of external ideas from a larger and diverse population is preferred to build good business models.