A Dynamic Business Model Framework

A Dynamic Business Model Framework

Under an open innovation model, the business model of the firm will be the key driver to determine internal and external innovation activities by the firm. The table below will be helpful to identify an organization’s current business model and to guide how it can...
Positioning Yourself to Exploit Secondary Markets

Positioning Yourself to Exploit Secondary Markets

While it is too soon to say that secondary innovation markets have arrived in most industries in most advanced economies, it is not too soon to plan for the emergence of secondary markets in your industry.  In industries like semiconductors, biotechnology, consumer...
How Can IP Markets  Enable New Innovation Opportunities?

How Can IP Markets Enable New Innovation Opportunities?

The experiences of Texas Instruments, Polaroid, and IBM illustrate the emergence of an important force affecting the external innovation environment: the growth of ‘intermediate markets’, referring to a market that emerges after the creation of a new technology,...
How to Connect IP Management to Open Innovation?

How to Connect IP Management to Open Innovation?

  “…if you don’t license, chances are very good that someone else has a very good technology too.  It’s rare that you’re the only game in town.  So do you want to participate in the licensing revenues, or not?” — Steve Baggett, Director of External Business...
Open Innovation and the Xerox-PARC Spinoffs

Open Innovation and the Xerox-PARC Spinoffs

  Ideas “on the shelf” are no longer being actively pursued by the R&D organization, nor are they actually being used by the business unit. These ideas usually do not flow outside because 1) companies think that if they cannot find a profitable use for their...
Opening Your Innovation Processes

Opening Your Innovation Processes

Unused ideas abound in many companies.  When Procter & Gamble surveyed all of the patents it owned, it determined that about 10% of them were in active use in at least one P&G business, and that many of the remaining 90% of patents had no business value of any...