Understanding Customer Behavior
Sometimes, what makes small businesses popular is their uniqueness, or the specific way in which they differentiate from others. However, this often really relies on the fact that sometimes, these businesses understand their customers and communities very well. They...
Building a Platform Business Model
Platforms that connect individuals and organizations in a value chain where an organization has expertise, brand equity, or close partnerships is a great way to explore service-based innovation. Usually, these platforms give access to a breadth of data and...
Think Like a Lean Start-Up!
The commodity trap is a phenomenon that increasingly affects not only developing economies, but even the most advanced companies in a specific industry. As organizations realize it is almost impossible to successfully compete in a race to the bottom, it is important...
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