The Fall Berkeley Innovation Forum (BIF) was held on October 23-24, 2013, at the University Club at Memorial Stadium, Berkeley, CA. The first day of the conference began with a Welcome by Professor Henry Chesbrough. Special Keynote Speaker, Professor Willy Shih, Harvard Business School, delivered a powerful talk on “Restoring American Competitiveness.” Berkeley Haas MBA and Undergrad students presented projects on “Open Innovation and Business Model Challenges.” Students presented their challenges on flip charts, soliciting ideas from BIF Innovation Officers.
BIF Talk #1 Open Innovation Process at Nike: Dan Cherian, General Manager of Sustainable Business, engaged the audience on Nike’s journey in open innovation and lessons learned along the way.
BIF Clinic #1 Open Innovation Process at Autodesk – Amy Bunszel, VP of AutoCAD Products spoke passionately about their innovation processes, current challenges and potential barriers for successful implementation. Members heartedly participated and provided innovative solutions.
BIF Panel #1 Open Innovation in Big Data – Trends and Challenges. Panel members consisting of SAP, Visa, UnitedHealthcare and Autodesk provided insightful takeaways for our members.
BIF Panel #2 Open Innovation in Emerging Countries – Trends and Challenges. Consisting of Goodyear, Nike and Standard Chartered Bank who shared their approaches to operate in emerging markets.
BIF Talk #2 Open Innovation at Nestle Purina PetCare: Mark Donavon, VP of Innovation & Emerging Growth captivated the audience on how open innovation is put to use within
Nestle, and what corporate culture was needed to adapt.
BIF Clinic #2 Enhancing Applied Materials’ Business Model: Om Nalamasu, CTO, Applied Materials, presented a difficult challenge. BIF members enthusiastically engaged and presented out-of-the-box ideas.