Open Business ModelsHow to Thrive in the New Innovation Landscape, Harvard Business School Press
In Open Business Models, Chesbrough takes readers to the next step–explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company’s current business model and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models–including Procter & Gamble, IBM, and Air Products. In addition, Chesbrough introduces a new set of players–”innovation intermediaries”–who facilitate companies’ access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business models on innovation and IP.