“Globalization and commoditization are creating significant challenges for corporate innovation. To sustain growth and profits in today’s world, corporations will need to extend innovation beyond their products and technologies to business models and services.

The Garwood Center will focus on both academic research and management practices that address these challenges.”


Henry Chesbrough

Garwood Center for
Corporate Innovation

Million Dollar Zazzle Open Innovation Challenge


Zazzle, in an effort to find, develop and nurture local manufacturing and entrepreneurism is sponsoring the Million Dollar Open Innovation Challenge.


The five finalists were announced on March 16. The Finals and Winner Announcement will be held at the Haas School of Business on March 22, 2012. Click here for the agenda.

In association with MIT's Smart Customization Group and UC Berkeley's Center for Open Innovation, Zazzle created the challenge to encourage entrepreneurial manufacturers to embrace the growing consumer trend of real-time personalized manufacturing and mass customization.

"We were blown away by the volume and creativity of the applications for the Challenge," said Jeff Beaver, Zazzle co-founder and chief product officer. "I'd like to congratulate the five Finalists who rose to the top – we look forward to working with them to develop successful businesses that will provide innovative products to millions of customers around the world."

The Finalists are:

Each of the five finalists' business models will be refined for final evaluation and presentation to a panel of expert Judges, including Bing Gordon of Kleiner Perkins, Jeff Beaver, co-founder of Zazzle, Professor Frank Pillar of MIT's Smart Customization Group, Professor Henry Cheesbrough, faculty director of the Garwood Center for Corporate Innovation, Professor Solomon Darwin, associate director of UC Berkeley's Center for Open Innovation and Elizabeth Litten Miller, head of creative, global licensing and publishing at Hasbro. The winner will be announced on March 22 at the Haas School of Business at UC Berkeley and online at Zazzle.com/challenge.


For more information, visit http://www.zazzle.com/challenge, or through the following link to watch a video about the Future of Commerce: http://www.zazzle.com/future.


Finals and Winner Awards for the
Zazzle Open Innovation Million Dollar Challenge
Thursday, March 22, 2012
Wells Fargo Room

Haas School of Business - UC Berkeley


3:00 pm


Welcome & Opening Remarks and Description of the Challenge
Professor Henry Chesbrough
Faculty Director, Garwood Center for Corporate Innovation, Haas School of Business



3:20 pm

The Role of Content Licensing in the Mass Customization Industry
Elizabeth Litten Miller, Head of Creative, Global Licensing and Publishing, Hasbro

3:25 pm

Introduction of the Five Finalists by Jeff Beaver, Co-Founder and Chief Product Officer, Zazzle
Five Minute Presentations and Videos by each of the finalists in the following sequence

    • Republic Bike
    • Selve
    • YouBar
    • DODOcase
    • Designscape

4:05 pm

Closing Address  “Leading through Innovation” and Winner Announcement
Dean Richard Lyons, Haas School of Business

4:25 pm

Network Reception hosted by the Zazzle Group to follow in the same room until 5:30pm


[top of page]

Dr. Henry Chesbrough
Faculty Director


Solomon Darwin

Solomon Darwin
Executive Director

New on YouTube:
Henry Chesbrough:
How Innovation Changed While Nokia Wasn't Looking

Read our newsletter:

Spring Newsletter

Subscribe to Mailing List
Read Online Version
Read Print Version

Open Services Innovation

by Prof. Chesbrough:

(video introduction - 2 min.)
(presentation - 80 min.)


Open Services Innovation


Events & Lectures


Open Innovation Speaker Series