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Conference
Co-Chairs
Henry Chesbrough
Frank Piller
Solomon Darwin
Mitchell Tseng
Garwood Center for Corporate Innovation |
at the Haas School of Business |
2011 World Conference on |
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Sponsorship & Exhibition Opportunities
[Sponsorship & Exhibition Opportunities document as a PDF]
About the MCPC conference series
The MCPC conference series started out as a bi-annual conference devoted to Mass Customization & Personalization. The content has broadened in recent years, including also customer co-creation, user innovation and other strategies of customer-driven value creation (hence, MCPC = Mass Customization, Personalization, and Co-Creation"). The event frequently brings together hundreds of the world's most remarkable people in the field. In 2011, the conference will link MCPC with a topic that has driven and inspired the field for several years: open innovation.
Participation Statistics (average for 2005-2009 conferences)
- Between 450-650 participants. Given the rapid development of the conference domain, we expect a total of 800-1000 participants for the 2011 event!
- About 150 presentations over the entire program
- 45% Managers from companies engaged in MCPC activities or planning to do so (of those about 40:60 split between Directors / VP Product Mgmt of Fortune1000 and CEOS of SMEs / startups)
- 45% Academics (from Engineering, Management & Marketing, Computer Science / Information Systems, but also many other disciplines (architecture, psychology …)
- 10% Consultants and Technology Providers (Flex Manufacturing, SCM, Configurators, CAD)
The MCPC 2011 Conference
The MCPC 2011 will take place on November 16-19, 2011, at the San Francisco Airport Marriott Hotel & Conference Center located in Burlingame, California, just minutes from the San Francisco International Airport between downtown San Francisco and Silicon Valley. The hotel offers a perfect waterfront location with great views of the San Francisco Bay, and provides an inviting and inspiring setting for a conference.
The MCPC 2011 conference location offers great opportunities for selected exhibitors to showcase their competences in a very prominent location in the central foyer of the conference.
Sponsors of the MCPC 2011 Conference will enjoy a wide range of benefits
- Be present at the only focused event in the world that covers the entire space of mass customization, personalization, customer co-creation and open innovation.
- Increase awareness and demonstrate thought leadership through your company’s visible commitment to the business and academic community in this field.
- Meet with key decision makers and consolidate commercial relationships.
- Showcase your company’s products and services to a valuable target market, and also garner feedback from the world leading thinkers and researchers.
MCPC 2011 Conference Sponsorship Opportunities
A range of tailored sponsorship packages are available. In addition, all sponsor’s logos will be featured prominently throughout the conference arena, on the MCPC 2011 web site, and in the congress invitation flyers* to be distributed to over 10,000 individuals worldwide.
Sponsorship packages include the following benefits:
- Company logo placement throughout on conference materials
- Standard exhibition space
- Possibility to place company / product flyer in delegate pack
- Full participation at the conference
- Company logo on conference invitation flyer (distributed broadly to targeted interest groups).
- Company logo and hyperlinks on the conference web site
- Company logo and/or advertising page in conference proceedings
- Company logo on opening / break slides throughout the conference
- Acknowledgement at Opening and Closing Ceremonies
Exhibition: Morning, lunch and afternoon breaks during the conference days are designed to ensure maximum networking opportunities, and all exhibits are strategically positioned to ensure traffic. We are committed to providing the proper balance between delegates and exhibitors. We ensure an intimate setting for networking that has proven to yield many contacts.
MCPC 2011 Conference Sponsorship Packages
Sponsorship XL - $15,000
- 1 exhibition space during all four conference days – first choice of location
- Company logo placement on all conference materials – best positions
- Six delegate passes for the conference – to share with colleagues and business partners (a $5880 value)
- Offer of 5 tickets to your clients at 50% off - a special registration code will be provided (a $2450 value)
- Placement of company speaker in conference program (optional, at the discretion of the conference program chairs)
- Opportunity to place company or product materials in delegate pack
- Company logo on conference invitation flyer
- Company logo and hyperlinks on the conference web site – best positions
- Company logo on conference proceedings – best positions
- Company logo on opening / break slides throughout the conference
- Acknowledgement at opening and closing ceremonies
- Opportunity to place company advertisement (banner) in the registration and catering area
- Opportunity to place company advertisement (banner) during conference receptions
Sponsorship L – $10,000
- 1 exhibition space during all four conference days
- Company logo placement on all conference materials
- Four full delegate passes for the conference – to share with colleagues and business partners (a $3920 value)
- Offer of 5 tickets to your clients at 50% off - a special registration code will be provided (a $2450 value)
- Opportunity to place company or product materials in delegate pack
- Company logo on conference invitation flyer (distributed to targeted interest groups)
- Company logo and hyperlinks on the conference web site
- Company logo on conference proceedings
- Company logo on opening / break slides throughout the conference
- Acknowledgement at opening and closing ceremonies
Sponsorship M - $5,000
- Company logo placement on all conference materials
- Opportunity to place company materials in delegate pack
- TWO delegate passes for the conference – to use in your company or pass them to your clients and business partners (a $1960 value)
- Company logo on conference invitation flyer (distributed to targeted interest groups)
- Company logo and hyperlinks on the conference web site
- Company logo on conference proceedings
- Company logo on opening / break slides throughout the conference
- Acknowledgement at opening and closing ceremonies
Other sponsorship opportunities include:
- “Congress Bag” Sponsor
- “Nametag Lanyard” Sponsor
- “Pens & Note Pads” Sponsor
- Social events: Get connected with the parts of the event everyone will remember. Throughout the MCPC 2011 Conference, there are several social events that offer additional sponsoring opportunities: the welcome reception, lunches, and the official conference dinner.
Ask us about customized arrangements, if the packages above do not suit your requirements.
Contacts
Sponsorship & Exhibition Opportunities Solomon Darwin, Associate Director |
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General Inquiries and Organization |
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Program Planning & Speakers Frank T. Piller, Professor of Management |
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Sponsors and Partners of the MCPC 2011:
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