Garwood Center for
Corporate Innovation
Million Dollar Zazzle Open Innovation Challenge News:
The Garwood Center for Corporate Innovation focuses on large-enterprise innovation, paying particular attention to implementation issues and the development of new business models to capture the value of innovative products and services.
The Center houses activities of the former Center for Open Innovation, now renamed as the Open Innovation Program, and the Berkeley Innovation Forum, a membership organization dedicated to sharing knowledge about innovation challenges. Garwood is also the home of Haas@Work, an applied innovation-program employing student consulting teams to develop innovative solutions to business problems, and of the Project on Business Model Innovation, offering grants for academic research addressing the corporate challenges in developing new business models.
Key Topics of Inquiry
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Open Innovation: the use of purposive inflows and outflows of knowledge to accelerate innovation,
- Business Model Innovation: creating and capturing more value by innovating business models and coordinating them with key partners,
- Open Services Innovation: extending the open innovation and open business models concepts to services, and
- Applied Corporate Innovation: developing innovative solutions to business problems using MBA student teams.
Adjunct Professor Henry Chesbrough, who previously led the school's Center for Open Innovation, serves as the inaugural faculty director of the Garwood Center.
NEWS:
- Garwood Center Announced (1/31/11)
- Garwood Center Cosponsors 2011 World Conference on Mass Customization, Personalization, and Co-Creation (2/2/11)
- Garwood Center Cosponsors Million Dollar Zazzle Open Innovation Challenge: Finals will be held at Berkeley-Haas on March 22, 2012.
Quick links to Center programs:
- Haas@Work
- Program in Open Innovation
- Berkeley Innovation Forum
- Project in Business Model Innovation (coming soon)


